Google, How Search Started

Question to Larry Page (interview year 2000):

Why is it that you perceived the need for Google before anyone else did?

Larry Page:

Well, it’s actually a great argument for pure research.

We didn’t start out to do a search engine at all. In late 1995, I started collecting the links on the Web, because my advisor and I decided that would be a good thing to do. We didn’t know exactly what I was going to do with it, but it seemed like no one was really looking at the links on the Web — which pages link to which pages. In computer science, there’s a lot of big graphs. Right now, (the Web) has like 5 billion edges and 2 billion nodes. So it is a huge graph. I figured I could get a dissertation and do something fun and perhaps practical at the same time, which is really what motivates me.

I started off by reversing the links, and then I wanted to find basically, say, who links to the Stanford home page, and there’s 10,000 people who link to Stanford. Then the question is, which ones do you show? So you can only show 10, and we ended up with this way of ranking links, based on the links. Then we were like, “Wow, this is really good. It ranks things in the order you would expect to see them.” Stanford would be first. You can take universities and just rank them, and they come out in the order you’d expect. So we thought, “This is really interesting. This thing really works. We should use it for search.” So I started building a search engine. Sergey also came on very early, probably in late ’95 or early ’96, and was really interested in the data mining part. Basically, we thought, “Oh, we should be able to make a better search engine this way.”

Search engines didn’t really understand the notion of which pages were more important. If you typed “Stanford,” you got random pages that mentioned Stanford. This obviously wasn’t going to work.

Stanford is a great place to do things like that. I didn’t start out building a search engine. I just said, “Oh, the links on the Web are probably interesting. Why don’t we try doing something with that?” I was pretty lucky that it was a useful thing to do. If you’re doing something you’re not sure is going to work at all, a company probably isn’t the right place to be doing it.

The above is an excerpt from a rare and very interesting interview to the Google founders.

I also found Sergey Brin’s Stanfords’ homepage!: http://infolab.stanford.edu/~sergey/

I just finished reading In the Plex: How google thinks, works and shapes our lives. Recomended by Charlie Munger, it gives an excellent insight and a lot of knowledge into the company.

Now I am starting to read another Google book: Googled – Ken Auletta

Cheers!
jrv

About jrv

I was born in Spain and lived in Belgium, Chile, France, USA, Argentina among other places. Currently I am trying to settle down in a wild place. I am "retired", even though now I dedicate more hours "working" for my investments than I ever worked in the real labor market where I used to work in IT and Banking. I am a family man, I have a lovely wife, several sons and one step daughter. I have humble tastes, I like to stay home and read about companies and investments. I started investing at 25 before the internet bubble exploded. I did not know much about investing and liked technical analysis so my results were pretty bad. Fortunately I did not have much to lose. Some years later in 2006 bored of doing only real state investments and with quite a lot of money saved I opened an account in a cheap and excellent online broker and started again. This time I did not want to commit the same mistake, so I decided to follow a model. I heard that Warren Buffett was the best at making money via stocks so I started by reading a lot about him, all of his shareholders letters and several of the books that he recommended. I learned a lot, started applying his investing principles and reading a lot of 10K's. Digested news from lots of different sources. Basically I started buying very good and cheap companies and holding them for ever if possible and if nothing changed fundamentally. When the housing crisis started I was more than 75% cash. At that time I identified good companies at incredibly cheap prices so I invested most of my savings in stocks. In less than I year I doubled. By the second semester of 2009 I turned my software company into an investment vehicle and dedicated myself full time to it. My wife and I decided to change our lifestyle and moved from Belgium to the beach in a wild country. The goal was to keep fixed costs low in order to be able to live with a minimum 6-8% yearly return but specially to move away from the inhuman life of civilization and to have finally some peace and sunny weather to concentrate better on investing. Now I can think and study about companies 60 hours a week and I am doing great. I can finally do what I want full time and can proudly say that I have never been so happy, specially also with my just born 4th son, my other great kids and my sweet wife who supports me fully while I study most of the day and patiently wait for the opportunity to make a swing ! You can learn a bit more about my portfolio by viewing it at www.kuchita.com/view/sumo.php or you may learn more about me and my family by following the link "Author's site" from the menu above.
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