You can see here as an example how my google+ looks like if you have yet not seen g+
Google is an amazing company growing enormously and with a market that is still in its infancy. Online advertising is growing, internet usage is growing and economies of scale make it’s moat a sharks’ paradise. By controlling search Google knows exactly what your tastes are. Even by visiting a financial site it can offer you a completely unrelated ad about, for example, wine, just based on your searchs’ history. The better the search gets, the better the ads and the click through rates get and the higher the cost per clicks go, because more companies are willing to pay for them. That creates more profits for Google, its clients who sell the ads and its publishers who get paid by serving the ads. Therefore in an elegant business virtuous circle the incentives between the company, its ad providers, its search customers and its publisher customers are well aligned. While at the same time the bigger the search gets the better it gets for all. They are all striving to get more profits since they will be distributed if profits are low everyone loses. So everyone does its part, Google strives to provides good search by measuring how fast searchers get where they want and learning what they like and publishers and ad sellers make sure they provide good content otherwise they do not get paid (and Google neither)!
As Charlie Munger says: incentives are very important!
It is worth noting that Google measures how happy its search users are by measuring how fast they get out of their search engine, that is the most important measure of how effective the search was! (quite a different model than Facebook eh!)
Since last quarters results I have been adding shares, it is now almost 5% of my portfolio, here are all the posts I wrote on my blog about Google and the transactions I made to add to my positions. You will there understand why I like the company. I should write an elaborated and comprehensible post explaining why it is a great investment but lately I have been extremely busy studying about certain investment opportunities (like Cisco) and do not have too much time to write.
As an investor, if you really want to learn a LOT about google, you should also read the Book In the Plex: how Google thinks, works and shapes our lives. It was recommended by Charlie Munger and gives an excellent view on on the company, better than if you were an insider since it aggregates all the invaluable company info that the writer recollected in his years long research and access to exclusive workers and people related to Google. I thought I knew about Google a bit more than the average person but after reading the book my knowledge has been incredibly increased much much more than by reading normal news or 10k’s!
Anyone really I mean really interested in g+ or displeased with Facebook feel free to reply to this post for an invite to g+. It has really cool features (that will make you laugh)! And thanks to the 2 persons who invited me to g+ after I asked for it via this blog: Andrew and Patrice!
Bye for now, I am going, guess where? I am going to read the conference call transcript !
Ah for those who are really fed up with Facebook here is how you can import all your contacts to Google+:
At first it seems quite difficult to export your Facebook friends. But as I will mention there is a very easy work around. I have read that Facebook is working hard removing emails (since the 5th of July) and blocking 3rd party plugins made to export your list of friends. Like if YOUR friends were their property and not yours! I guess they are pretty scared, but doing that is an evil sign showing non openness that could badly revert on them if its picked up by the media.
Anyways if you are lucky to have a yahoo email you can import all of your Facebook contacts into it with just 1 click and then Google+ can detect them! If you really want to do it and do not have a yahoo account you can make one just for that, its also quite fast to do. I did it and now I see all my Facebook contacts on Google+ and they were massively invited, I am surprised by their quick reaction to accept the invitation and ad me back !
I just organized all my contacts in different circles, several fell into more than one circle. It’s an amazingly cool and natural way to look at them, it like just feels like the way your brain does it !